hw 13 "BLogs will change your business"

After reading “Blogs Will Change Your Business” by Stephen Baker and Heather Green (Kline and Burstein 221-233) I believe that the impact of blogging on a business is more important than the impact of blogging on communication that is not business- or profit-related. A business can learn so much from a blog. For example, it is able to see what others think about how the product works and what they can do to improve the product. By being able to see what the customers would like to see it would help improve the sales of the company which in the long run would help the future of the company. Aslo by having blogs for your business you can see what the employs may have to say about their jobs and what they think should change. For example, Mark Jens had blogged about his googleplex and how google’s health plan was less generous than his former employee-Yahoo (“Blogs Will Change Your Business” pg 225). Jen had later go on to be fired because he did not use his “common sense”. But I believe that if google had had a place for Jen to blog they wouldn’t have had to fire him and would be able to see what other problems their employees had with their jobs. So in the long run I believe that the impact of blogging on a business is more important because it may help with the customers and the employees of your business.